In today's world, where advertising is power, not many companies decide to take the harder road, which is making a brand by recommending new customers. Although it may seem unbelievable, this is exactly what Benzer's system of acquiring new potential customers is based on. As the manufacturer itself assures on its official website, above the traditional, often exaggerated, aggressive media advertising, it puts a mutual stream of recommendations of Benzer products by subsequent, satisfied customers. Thus, one looks in vain for information about the Benzer motorcycle company on the radio. Nor is there any reason to expect it to be mentioned on television. Benzer is one of the few companies you can learn about faster from your friends, if only they show interest in the world of motorcycling. It is the prestige and the knowledge that this company remains primarily known and respected among enthusiasts that makes it unique.
The philosophy is based on increasing customer satisfaction by constantly working to maintain the highest quality products.